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Zach Hadel is an animator, writer, director, and voice actor known for his Newgrounds and YouTube cartoons and as co-creator of Smiling Friends. His work favors absurd, crude humor and the chaotic feel of early internet animation. In an interview, Hadel described Smiling Friends as aiming to entertain rather than educate, and said its characters have different political views. No public statements on identity politics, DEI, or activism are on record.
